Copywriting is essential for business success. It's so essential in fact, that many business owners learn the basics of copywriting so that they can create their own marketing materials. So what's the fast way to copywriting success?

Here it is in a nutshell: learn from the best, and then develop your own style.

Copywriting is salesmanship in print, and despite the growth of the communications marvel that's the Internet, it hasn't changed much in a hundred years. So what worked in advertising a hundred years ago, still works today. Many copywriters build huge "swipe" files of the best examples of copy they can find, so that they can model their success on copy that's worked for others.

Let's look at some ways you can build your own copywriting succe[[posterous-content:pid___0]]ss quickly.

How To Create Your Own Style

A copywriter's education never ends. There's always something new to learn, whether that's your understanding of psychology, or new copywriting skills.

Many expert copywriters have written books; studying these books builds your skills.

You should also be constantly aware of all the advertising and promotional material around you. Collect any material which impresses you, and add it to your own Swipe File. You won't copy this material directly, but your Swipe File builds your inspiration as you write copy, and also lets you model the structure of successful copy.